The days are over when the new media was perceived as a threat to the print medium. As someone eloquently put it, "if the book was invented today it would be far more of a technological marvel than the computer. It boots instantly. It is far more portable, the access is easier - random or unrandom...". After all, the choicest mannequin in the showcase of the worldwide web is the Library of Congress, its millions of print pages digitized and interactivated.

So goodbye to the hype and welcome to the return of the print medium, a return complemented and enhanced many times over by the power of the web. A return that the Chennai-based NPT Offset is more ready for than any other print media house in India.